Background & Bio

Denise Winston, pink blouse

Denise Winston has inspired and empowered millions of people across the nation to take control of their financial lives. In November 2014, Winston shared the stage with former president Bill Clinton to help lead the “World’s Largest Financial Literacy Education Event” at the University of Southern California. Nearly 6,000 students received training at the event, which set two Guinness World Records®: the Biggest Ever Financial Literacy Training and Biggest Ever Financial Literacy Training in One Venue. Winston is a financial expert on the new cable program Money Made Easy and a frequent contributor to numerous financial websites, including,,, and American Express OPEN. She has been profiled in The Wall Street Journal and has regularly appeared on ABC’s Good Morning Kern County and Bright House Network’s Stretching Your Dollar. Her tips have been featured in major publications, including Reader’s Digest, Better Homes and Gardens, Money Magazine, Consumers Digest, Family Circle and many more.

Winston is the founder of Money Start Here, a financial education company. Her book, TV appearances, DVDs, seminars, speaking engagements, and other media coverage allow her to connect with audiences in a fun, entertaining, and educational way. A uniquely qualified financial expert, Winston uses easy-to-understand language to cover the basics—simple, relevant, practical solutions for dealing with money in day-to-day life—without get-rich-quick schemes.

In the past few years, Winston has reached more than 100 million people via 150 media outlets, 10,000 college and high school students with lectures and discussions, thousands of corporate employees with seminars, hundreds of women at conferences, and countless American parents, teens, and adults with her DVD and workbook series.

As part of her mission to make a difference, Winston has been involved with the anti-bullying campaign The Great American NO BULL Challenge, Junior Achievement, teen mentoring programs, Angel Flight West, and Great Pyrenees Rescue and therapeutic pet programs, and has served on educational advisory committees and volunteered in classrooms. She lives in Bakersfield, California, with her husband, Doug.


For 25 years, financial expert Denise Winston enjoyed a successful career in the banking industry. During that time she started as a teller and rose through the ranks to become a manager, and eventually a business banker. Her firsthand exposure to the day-to-day financial habits of both consumers and businesses taught Winston how shockingly little people really know about dealing with money.

As a banker, Winston developed a passion for teaching money management and life skills. This inspired her to embark on a new career as a financial expert. Winston used her experience and exposure to her highly educated and financially savvy clients to develop innovative strategies and techniques for teaching people how to handle the many challenges and stages of financial life. In 2008, with America’s economic crisis in full swing, Winston officially launched her personal mission to “change the face of the nation’s financial health… one person at a time.”

A sought-after financial speaker and media guest, Winston combines the wisdom of her 25 years in the banking industry with the streetwise lessons learned from living on her own since the age of 16. She believes that anything is possible—and that the best investment you can make is in yourself.